#spolarädslan is an initiative from Aqua Dental. They wanted to bring attention to the problems surrounding dental anxiety.
Today, almost one in five adults in Sweden live with the fear of seeking dental care. Our mission was to increase awareness about dental anxiety and to activate these people to seek professional help.
The campaign launched in August 2021 was orchestrated and produced by the creatives at Sanders.Agency. In a cunning mix of film production, PR, and Influencer marketing, the initiative got massive attention in social media, public media outlets, and online.
The purpose of the campaign is to expand the awareness about dental anxiety, what consequences it may have for public health, and how affected people can best get help.
“I believe it's obvious why we successfully attract clients, projects, and initiatives like #spolarädslan. We will always be the leading experts in Sweden to deliver excellent creative outputs, draw attention, and master sustainability projects in all shapes and forms". - samir Chahimi, founder and creative lead at Sanders.Agency