To keep the world’s growing population alive and well-nourished – without destroying the planet
We humans are part of the biosphere, along with plants, animals, and all other living creatures. Yet in the past half-decade, we have put a severe amount of pressure on that biosphere. Rapid population growth and rising standards of living for billions have not only depleted and degraded natural resources, but provoked dramatic changes in climate as well. As one of the main drivers of global environmental change, our food system has long been a significant part of the problem. It is now time for it to become part of the solution. Sanders.Agency will help Food Planet Prize with all communication and branding.
“We need a food-system revolution or risk destabilizing our planet. The new Food Planet Prize is designed to contribute to this goal,” says Johan Rockström.
SANDERS.AGENCY: CREATIVE CONCEPT, STRATEGY, TALENT CASTING, SOCIAL MEDIA STRATEGY, FULL PRODUCTION, AND CREATIVE SERVICE.